One of the Few 'Pure Plays' in the App Development Industry: Enter Sparta Commercial Services (OTCMKTS: SRCO)

1.5B smartphones were sold to consumers in 2016 according to Gartner Research, and hordes of business are looking to benefit from that growth by incorporating a mobile app to their marketing strategy. The demand for mobile apps is so staggering, in fact, the mobile app market is expected to grow 270% - from $70B in 2015 to $189B by 2020 - according to a new report by market researcher App Annie. All of this growth and excitement is swirling around one thing – apps. And we've found an undiscovered company that is homing in on the growth of this explosive industry.

With several hundred apps developed for businesses over the past two years, Sparta Communication Services (OTCMKTS:SRCO), through its wholly-owned subsidiary,, is simplifying the process of developing and managing a business app in the same way GoDaddy Inc. (NYSE:GDDY) simplified the way consumers develop, manage, and host websites. SRCO's puts your business in the palm of your customer’s hands by developing and managing fully-functional mobile apps at a fraction of the cost of traditional print or web marketing.

Smartphones are now the leading device for accessing the internet. The real growth with smartphones is through the use of mobile apps, where apps are surpassing web browser use on these devices. The companies that are generating revenue hand over fist are the ones who create apps. Take a look at the success of mobile app games, for example. Major app makers such as Zynga (NASDAQ:ZNGA), Glu Mobile (NASDAQ:GLUU), and Electronic Arts (NASDAQ:EA) have market caps of $3.32B, $331M, and $34B, respectively. 

Don't let the gaming side of apps confuse you: according to the same App Annie report cited above - where the mobile app market is expected to grow from the $70B in 2015 to $189B by 2020 - the game apps only account for 55% of the growth.

Image Credit: App Annie

Sparta Communication Services (OTCMKTS:SRCO), through its subsidiary iMobileApp, has created, developed and managed hundreds of mobile apps for a wide variety of businesses throughout the United States and Canada. Today, iMobileApp is the largest provider of mobile apps to major namesake companies and organizations like the Harley-Davidson dealership network. The Company's App Gallery also showcases the hundreds of apps it has developed for businesses such as Restaurants, Grocery Stores, Spas, Country Clubs, Construction Equipment, Farming Equipment, Automotive Dealerships, and Wine and Spirits.

The iMobileApp pricing model includes a modest up-front development fee, and an auto-renewing monthly subscription. The Company offers two levels of on-going maintenance and support. The basic subscription provides training, technical support and software updates. The premium-priced program adds a fully managed feature, allowing businesses to contact iMobileApp Customer Service who will initiate campaigns, promotional messaging, and other iMobileApp features on behalf of the client.

(OTCMKTS:SRCO)'s iMobileApp has dozens of basic and advanced functions, including providing businesses the ability to send a segmented promotional message that appears on the consumer’s mobile device front page, rather than in an email or text message. For example, “Geo-fencing” is a feature that allows businesses to message customers who are in the vicinity of their store or event, or even when visiting a competitor.

Consumers are spending more and more time on mobile devices.  With that, comes the need for businesses to transfer their marketing efforts and company messaging, off of the computer (website), and onto mobile apps.  So when it comes to investing in the app development, (OTCMKTS:SRCO) is one of the few ‘Pure Plays’ in the space. The mobile app development industry serving small to medium-sized businesses is fragmented, and (OTCMKTS:SRCO) believes that iMobileApp can become a brand leader in this growing category. 

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